What Is Digital Marketing

Marketing

The definition of the American Marketing Association:
“Marketing is the activity set of institutions and process of creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large”
In short, marketing is communicating the message of our products to those people, for whom it has value. 

Digital Marketing

Using social media and other digital communication channels to promote the brand and reach potential customers is known as digital marketing. Or we can say any marketing plan that uses a digital medium and involves electronic devices is considered digital marketing. It includes social media, SEO, mobile apps, web ads, and email marketing. Online marketing is another name for digital marketing. 

We can broadly break digital marketing into the following categories:

1) Search Engine Optimization (SEO)

2) Search Engine Marketing (SEM)

3) Social Media Marketing (SMM)

4) Content Marketing

5) Email Marketing

6) Mobile Marketing

7) Pay-Per-Click Advertising (PPC)

8) Affiliate Marketing

9) Enhanced offline marketing 

10) Radio marketing

11) Television Marketing

12) Phone marketing

13) QR codes

 Amazon and digital marketing

Amazon advertises its products on social media. Today, everyone uses social media. Its digital marketing strategy is comprehensive.

YouTube and digital marketing

YouTube serves as a valuable and robust tool for digital marketing. It has billions of active users.

Google Ads and digital marketing

Google Ads is one of the most powerful digital marketing channels. Google Ads is the largest advertising platform. 

Facebook and digital marketing

Facebook marketing offers a variety of ways for businesses to reach customers and advertise their products across Facebook. Marketing campaigns can occur through smartphones, digital devices, and other platforms.

TikTok and digital marketing

Digital marketers use TikTok to build brand awareness by maximizing the reach of branded content on the platform, which is typically measured by video views.

The highest Paying Digital Marketing Jobs:

1. Digital Media Managers.

2. Pay-Per-Click Managers.

3. SEM/SEO Specialists.

4. Content Strategists.

5. E-commerce Specialist.

6. Brand Marketing Expert.

7. Social Media Marketers.

Digital marketing aims to develop robust and innovative strategies to promote the business brand, products, and services. Digital marketing professionals use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and advertising to achieve their goals.
Professionals need to be skillful in creating content on social media and digital platforms. Good communication skills are required to tell a product's story to a targeted audience and consumer base. Data analytics skills are also important for understanding how well marketing campaigns perform and where they can be improved.

 Digital Marketing Assets

 All value proposition and files that companies can use to promote their brand is called digital marketing assets. Assets bring some value to a company or person. This could be

• 1.       Social Media Profiles
• 2.       Website
• 3.       Image
• 4.       Video Content
• 5.       Blog Posts
• 6.       E-books
• 7.       Reviews
• 8.       Customer Testimonials
• 9.       Branded Logos
• 10.    Icons

Advantages of digital marketing

1) Global and worldwide reach.

2) Improves local visibility and local SEO.

4) Targeted ads help companies to bring more customers to their doors.

5) Voluntary control over change of digital marketing strategies.

6) Lower cost.

7) Effective targeting strategies to save money and get more leads.

8) Digital marketing is measurable. The results of the marketing campaign can track efficiently.

9) Target ideal and right customers in a short time.

10) Customer Engagement.

Conclusion 

Digital marketing is a valuable asset to your business's growth and helps you establish an authoritative online presence.